We’ve undergone a brand refresh!

Simpson Associates have been hard at work behind the scenes, reimagining our brand to better reflect who we are as a business today and where we’re headed. As part of the brand refresh, we’re excited to unveil our brand new website! 

Why the change? 

Initially founded in 1991, Simpson Associates has seen a few changes in its time. With a management buyout completed in 2018, which saw the business being wholly owned by the 4 Director owners – Giles, Rachel, Darren and Angeline – Simpson Associates has seen significant growth over the last few years. It was definitely time to review our brand and ensure it aligned with the organisation we are today. 

We’ve updated the logo and injected some more colour and personality into the brand. We hope you agree that our new look is fresh and modern and now better reflects the organisation as it currently stands, but is still recognisable as the Simpson Associates you already know. 

Helping purpose led organisations from both the public and private sectors harness data as a lever for change is our key mission. We want to ensure our clients maximise the benefits of one of their most valuable assets – data. To our customers we are trusted advisors, building long-term partnerships. And at the heart of those successful client partnerships are the Simpson Associates team. We were keen to ensure our brand reflected the amazing people we have and so have introduced many more pictures of our incredible team, to enable you to get more of a sense of who we are. 

What’s new? 

The key objective behind the new website was to ensure a better user experience, and enable people to more easily find what they are looking for.  

Furthermore, the website now enhances our ability to highlight more of what Simpson Associates is really about. We can more easily showcase the amazing projects our team get to work on with our clients. We are so proud of the many projects we’ve implemented where they are making a positive social impact. Some of the recent projects include: 

  • Working with North Yorkshire Council to reimagine social work with a little help from AI. The main aim being to improve social worker’s access to key information and ultimately helping them spend more of their time directly with children, young people and their families. 
  • Building a single data solution for the Tackling Organised Exploitation (TOEX) programme, enabling data to be shared across forces and other agencies, ultimately contributing to the safeguarding of vulnerable people. 
  • Implementing a new data and analytics solution at Alzheimer’s Society, which has enabled the charity to make more informed decisions and enhance their volunteer engagement strategies to better support those living with Alzheimer’s and Dementia. 

Driven by our Core Values

Our 4 core values are integral to everything we do at Simpson Associates. They are what we stand for, and they are visible in every interaction with a member of the Simpsons team. It was important our brand refresh reflected these core values.

Brave – We’ll ask the challenging questions, to uncover the best ideas and solutions.

Collaborative – We treat our clients and colleagues like equals, working together to find solutions.

Empowering – We give our clients and colleagues the tools to realise their potential. Anything is possible.

Passionate – We care about making a difference, and strive for continuous improvement.

Why not take a look around the new website and discover the full range of services we provide to inspire, transition and transform organisations on their data transformation journey?