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Fire & Rescue Services

Our comprehensive data solutions fuel UK fire & rescue services to optimise operations, improve response times and combat growing demand

Our Expertise in Fire & Rescue services

Fire and rescue services across the UK are facing unprecedented pressure. Urbanisation, complex infrastructure and an increasing range of emergencies – from road traffic accidents, floods, and chemical incidents – all demand a rapid response. However, tight budgets, staffing shortages and a high volume of false alarms make it harder than ever to deliver optimal service.  

This is where data becomes your most valuable asset. 

Through data-driven insights, fire and rescue services can use data to optimise resource allocation, utilise predictive modelling for emergency planning, and streamline administrative processes.  

We understand the recently introduced Fire Standards Board Data Management standard so we can ensure you are 100% compliant. With over 3 decades of data experience and a strong track record within the blue lights sector, Simpson Associates is your ideal partner for optimising fire and rescue service operations.  

From Demand Forecasting and Power BI visualisations to personalised end-to-end AI-solutions, we are ready to help your fire service achieve optimal efficiency. 

Find out how we can help you achieve operational efficiency.

Our Fire & Rescue Service Clients

Fire & Rescue Services Data

  • 24 Seconds The average response time to a primary fire, increased by 24 seconds between summer 2022 and summer 2023.
  • 43% Nearly half (43%) of all calls responded to by fire and rescue services in England in March 2021 were false alarms.
  • £2.3 Billion In 2021, the total expenditure for fire and rescue services in England was approximately £2.3 billion. 
  • 17% There was a 17% increase in the number of fires between March 2022 and March 2023.  

Challenges and Solutions in Fire services

We are ready to adapt our data solutions to your evolving needs so you can focus on putting out fires and saving lives. Allow us to harness the potential of your data so you can be sure you service is working at the utmost efficiency and complying to Fire Standards.

Our Fire service is facing a growing challenge of managing critical data, especially with the introduction Fire Standards Board Data Management standard. How can we adapt our data foundation to help us streamline processes and improve response times during emergency situations?  

Our Data Management Gap Analysis has been designed with the new Data Standards in mind. It empowers each Fire service, including yours, to identify and address their specific data management challenges.

There has been a surge in demand and complexity of cases. Tight budgets require us to find innovative solutions. Can data be leveraged to help us improve our efficiency and effectiveness while minimising costs and speeding up response times?  

Our Demand Forecasting solution can help you to predict how many emergencies to expect and where. It collects data and streamlines responses by integrating data from multiple sources and applying advanced analytics. You can have the right resources, in the right place, at the right time.

Can data solutions effectively address the unique challenges faced by emergency service IT personnel, who manage complex emergency response systems while also ensuring seamless integration with other emergency services such as medical and police teams?

Yes, data is the key to a streamlined emergency service. From streamlining internal systems to real-time information sharing with medical staff and police to create a more connected emergency response.

Solutions & Services

We offer a range of solutions and services that have been created with your Fire & Rescue service in mind including our comprehensive Data Management Gap Analysis that allows you to achieve compliance.

  • Solutions

  • Technologies

Data Management Gap Analysis

Developed alongside our fire and rescue customers, we have created a Data Management Gap Analysis. The process starts with a Data Strategy assessment where we’ll assess your current data practices against the core principles of the Data Management Fire Standard (data quality, accessibility, collaboration) to create a personalised roadmap for success.  

Demand Forecasting

Predict emergencies, save lives. Our Demand Forecasting solution optimses your resource allocation (including equipment, fire engines, and staff). This solution can be designed to fit your needs and will ensure you are staying ahead of the curve. 

AI Assessment

Our AI Assessment allows you to harness the power of AI. It provides a comprehensive evaluation of how Artificial Intelligence can transform your service, through specific ways AI can drive efficiency and optimise operations. This assessment provides expert guidance to propel your service’s success. 

Modern Data Analytics Assessment

Our Modern Data Analytics Assessment, available as an Essentials or Premium package, focuses on how a data strategy and data platform can enable your business to reach its corporate goals. We look at where you are now on your data journey, where you want to be, and most importantly, a roadmap to get you there.  

Data Quality Management

Poor data is holding many fire and rescue services back. Our solution gets your data into the right shape, fast. It does this by generating applications that combine data integration, data quality, and master data management to deliver information from one source that can be hosted in the cloud or on premise. 

Microsoft Power BI

With its user-friendly interface, Power BI enables firefighters and rescue personnel to swiftly interpret critical data and communicate insights effectively to various stakeholders, from emergency response teams to government agencies and community leaders.

In the high-stakes environment of fire and rescue, where every second counts, Power BI serves as a powerful tool, equipping teams with the intelligence they need to navigate challenges and save lives effectively.


With Databricks’ scalable infrastructure and cutting-edge analytics tools, fire and rescue services can derive actionable insights from vast amounts of data. These insights can be utilized to enhance service delivery, optimize resource allocation, and improve emergency response strategies.

By leveraging Databricks, fire and rescue services can operate with greater efficiency and transparency.

Microsoft Azure

Microsoft Azure can also revolutionise fire services by providing an advanced platform for enhancing operational efficiency and effectiveness.

Azure’s seamless integration with other Microsoft products fosters collaboration among fire departments and emergency response teams. This enables real-time data sharing, streamlined communication, and coordinated decision-making during firefighting operations. By leveraging Azure, fire services can enhance their capabilities, improve response times, and ultimately, better protect lives and property within their communities.

Let’s harness your data to transform your organisation.

Do you have a similar problem or challenge? We’re not just a service provider; we’re your partner in transforming your organisations data for good. If you’re not sure if we’re the right fit, check out our values.

How can we help you?

Let’s discuss how we can transform your disconnected data into actionable insights for better outcomes.

Call: 01904 234 510

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Featured News

5 Data Challenges Fire Services Face (and How to Overcome Them)

5 Data Challenges Fire Services Face (and How to Overcome Them)

Explore the crucial role of the fire data management standards in our blog. Uncover key challenges and increase your understanding of UK Fire Services.

Read Article →