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What are you looking for...

AI & Data Science

The power of AI will take your data to the next level with our range of accessible services. Improving your organisation’s efficiency and improving insights to make important decisions using AI needn’t be cost prohibitive.

What we can do for you

  • Gen AI

  • RedactXpert

  • AI Assessment

  • Demand Forecasting

  • Machine Learning

  • Predictive Analytics

Gen AI

Start your journey into AI from no existing capability to instant business value.​

Gen AI is a cutting-edge artificial intelligence system designed to revolutionise data analysis and decision-making. With its adaptive capabilities, it evolves alongside your business needs, continuously optimising performance.

Whether you’re in finance, healthcare, retail, or any other industry, Gen AI empowers you to make informed decisions faster and with greater precision.

Say goodbye to manual data analysis and hello to a smarter future with Gen AI.

Gen AI in Microsoft

With Generative AI transforming how we work, Microsoft have developed their model – Copilot. To find out more on how it can influence your organisation, read our blog.


RedactXpert is our AI-powered, auto-Redaction tool that uses Microsoft’s Azure Cognitive Services to improve accuracy, efficiency and speed of redacting Personally Identifiable Information (PII) within your documents.

Many types of organisations face the common challenge of needing to redact vast numbers of documents to remove PII. That’s why Simpson Associates and Microsoft teamed up on the creation of RedactXpert to ensure it was perfect for a large range of industries.

Empower your team with our RedactXpert tool and save hours of valuable time per document.

Empower your team and speed up your processes with RedactXpert.

Need further convincing?

Our RedactXpert tool has been added to the PDS framework and has been approved by the National Police Chief’s Council.

AI Assessment

Our AI Assessment is a comprehensive evaluation of how Artificial Intelligence can transform your organisation. It delves into the specific ways AI can drive efficiency and optimise operations.  

Whether you have no existing AI infrastructure, a number of small AI projects looking to scale, or future proofing any existing AI analytics, this assessment is perfect for you.​

Ultimately, this assessment will layout a personalised roadmap of integrating AI into your organisation, focusing on your current data platform processes, AI position, data platform and your internal skills.

“Data is one of the most valuable assets in our mission. By partnering with Simpson Associates and their next generation knowledge, we are opening a world of possibilities when it comes to guiding our decisions. This has the potential to transform efficiency, precision, and strategic data-driven choices, enhancing our mission.”

Mary O’Callaghan
Director of Technology (Medical), British Heart Foundation.

Transforming data chaos into clarity: trust our AI Assessment to lead the way.

British Heart Foundation

This partnership explores the power of Data Science for the BHF; revolutionising the way they utilise their data, unlocking hidden insights and unleashing a world of possibilities.

Demand Forecasting

Let our Demand Forecasting solution be the lighthouse in your data storm, illuminating the path to strategic clarity.

Our Demand Forecasting solution will allow you to make objective and data-based decisions, opening up the opportunity to make informed choices around planning and allocation of resources.

With our experts and the help of Power BI, you can drill down to a granular level to aggregate trends and explore your data in a new way, opening up a new way to test hypotheses.

Where innovation meets informed decision-making: harness the power of our Demand Forecasting solution.

Why should your force implement demand forecasting?

Demand forecasting can be a solution for all, but if your force want to find out more about how it can help you, give it a read.

Machine Learning

Empower your business with our cutting-edge Machine Learning solutions.

Machine learning can take gleaning insights from your data, which will enable your business to make faster, better and more in-depth decisions, giving your organisation a competitive edge.

Whether you are looking to optimise operations, enhance customer experiences, or unlock new insights, our machine learning services propel your business forward in the digital age.

“Data is our most valuable asset… By collaborating with Simpson Associates and their cutting-edge Machine Learning expertise, we are unlocking new possibilities for product matching within our organisation. This Proof Of Concept has the potential to significantly improve our efficiency, accuracy, and overall data-driven decision-making.”

Rob Davis
Director, Assosia

Revolutionise your operations with our comprehensive Machine Learning services.


Assosia explore the power of Machine Learning (ML) for product matching in a new Proof of Concept (POC) project.

Predictive Analytics

No matter what industry you are in, our Predicative Analytics solutions optimise operations, mitigate risks, and identify opportunities.

Through cutting-edge technologies like machine learning and AI, we empower businesses to stay ahead of the curve. Whether you need to predict customer behavior or optimise supply chains, our experts ensures actionable insights for sustainable growth. Partner with us to transform data into foresight and turn uncertainty into your competitive advantage.

“We did a Proof of Concept project with Simpson Associates and the results were wonderful, we were able to predict if a boiler of a particular manufacturer is likely to break down more often than others, and has anything to do with the regions or it is about the conditions of the property people are living in.”

Amramanjari Singh
Director of Data & Business Information, Southern Housing

Predictive Forecasting for Boiler Maintenance PoC

Social Housing organisations need to react quickly and effectively to fixed asset repairs and maintenance, such as boiler repairs so we created a PoC that enables more efficient use of time and resources. 

How can we help you?

Let’s discuss how we can transform your disconnected data into actionable insights for better outcomes.

Call: 01904 234 510

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Featured News

London Borough of Camden unlock a Data-Driven future with Simpson Associates

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