For some Manufacturers, promotions such as buy one get one free can lead to missed spend and missed profit margins. Ultimately this results in forecasts being reported incorrectly. Failing to plan promotions can be detrimental to your business; not only could you miss out on potential sales, but you could also be very likely to damage any relationship that you have built with your customers.
At Simpson Associates, we have collaborated with well-known manufacturers to implement a digital solution for promotional planning, leveraging customers analytics, and predictive analytics; along with data visualisation dashboards to enable deeper and faster decision making.