Travel & Tourism
Simpson Associates helps Travel and Tourism organisations make sense of their data, helping businesses get more from their information to enhance customer satisfaction and drive revenue.
Our Expertise in Travel & Tourism
Technology is opening up more opportunities in the industry, including travel technology, flight and train tracking, and journey planning – which plays a bigger role than ever.
Big Data benefits the travel and tourism industry in many ways. Revenue management, management of reputation, strategic marketing, customer experience, and market research are all areas that can be positively impacted by the correct use of Big Data.
Simpson Associates understands the power of data and how important it is to be harnessed in the right way. We enjoy working in the Travel and Tourism industry and have most recently partnered with Great Rail Journeys, who embarked on a journey to find ‘one single version of the truth’.
![Data Warehousing Icon](https://www.simpson-associates.co.uk/wp-content/uploads/2019/08/BI-DW.png)
Data Warehousing
The Travel and Tourism industry is collecting huge amounts of data from numerous sources including traditional statistics and archived data, internet click streams, mobile transactions, customer satisfaction surveys, and social media.
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Conversion Analytics
Most Travel and Tourism organisations have a long trail of data, including reservations, inquiries, feedback and customer information. With better analytics comes the ability to gain more visibility and access to relevant information, and fast.
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![Great Rail Journeys](https://www.simpson-associates.co.uk/wp-content/uploads/2017/07/GRJ-LOGO-RGB-JPEG.jpg)
![Nick Evans](https://www.simpson-associates.co.uk/wp-content/uploads/2015/12/Nick.png)