All industries are becoming heavily automated, processing large amounts of data to predict market trends. Machine learning, network optimisation, semantic search and many more technological advances are the result of data analytics.

There is an entire ocean of data across almost all verticals ready to be exploited by companies that are smart enough to recognise its potential. Companies see the biggest potential for value creation through better data management and automation, mainly bound to efficiency aspects.

According to a DNV GL – Business Assurance survey that included 1,800+ professionals from companies in different sectors in Europe, North and South America, and Asia, only one in four companies is actually using
big data to boost productivity and create value.

Most companies characterise big data as too large to process with conventional software systems and databases. They still don’t have the comprehensive strategies and technical skills to make the most of their vast pools of information.

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Nick Evans
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