Delivering end-to-end personal travel experiences
Customers today value personalised interactions and offerings just as much as they always have. This is particularly true of the hospitality and tourism industries where experience and personal recommendation are a strong precursor to selection.
And by 2020, customer experience will overtake price and product as the key brand differentiator.
What is your data telling you?
Greater access and choice is fuelling growing customer control of how and where they book travel, accommodation, and dining products of desire; in 2014 148.3 million travel bookings were made online, and 65% of same-day hotel reservations were made via a smartphone.
The trouble is, you don’t know, what you don’t know. Your organisation collects a sea of new data based on how your customers are engaging with you every single day, but unless you listen to what it’s telling you, you’ll never be in a position to unearth new opportunities.
Data. Insight. Predictive personalisation
Analytics allows you to listen to your data and discover patterns and behaviours – to mould services to your customers, increase repeat purchase behaviour and ultimately boost your bottom line.
By turning data into actionable insight, you can monitor engagements and make accurate predictions of which products and promotions you choose to push.
Analytics provides a comprehensive 360-degree view of the customer, taking into account every touch point across the end-to-end passenger or traveller experience. This makes it easier to deliver greater personalisation and improve customer service and loyalty.
Make your data work for you; get real time answers – presenting amazing opportunities that are both easy to discover and simple to act on.
Read our case study and learn how Great Rail Journeys are using data to drive greater personalisation in their marketing campaigns https://www.simpson-associates.co.uk/clients/great-rail-journeys/