Farrow & Ball


  • To build a self service BI system which could support Farrow & Ball's growth plans.
  • The project had to be completed in an aggressive time frame and it was critical to integrate Sales and Financial key metrics.
  • Integrating Microsoft and IBM software into a coherent architecture required expertise and guidance.


  • Simpson Associates built a Microsoft SQL Server data warehouse and an IBM Cognos Business Intelligence application, which would underpin sales, reporting and analysis.
  • Simpson Associates provided training and workshops to ensure knowledge of the tools was gained by the business.
  • The application was designed to maintain the performance of the core 'line of business' system.
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  • Improved speed and accuracy of Business Intelligence performance allowing decisions to be made quickly.
  • "Self-service” business insights by finance employees reducing internal IT support.
  • A “single point of truth” for sales and financial information improving accuracy of decision making.
  • Rapidly adapt to market trends to maximise stock holdings.
  • Clarity of customer buying patterns, influencing subsequent marketing messages.
Nick Evans
Do you have a question? Call 01904 234 510 or Email Nick
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