Marketing Coordinator
  • Postions:1
  • Salary: Competitive
  • Location: York
  • Working Hours: 9 - 5.30pm

An exciting opportunity for a Marketing professional with B2B Tech experience to join a growing Analytics Consultancy firm.

This exciting B2B Marketing role is primarily responsible for driving high quality marketing qualified leads to the sales team and increasing brand awareness to a targeted audience. This role would suit a hands-on, organised and analytical person who has experience in lead generation/nurturing, and contributing to the overall marketing strategy within a B2B Tech environment.  

Key responsibilities:

  • Inbound content marketing/demand generation – working closely with the sales team to drive inbound leads and nurture across the buyer journey  
  • Marketing automation – manage, implement and report on nurture campaigns using ClickDimensions 
  • Creating landing pages/ web pages that convert using WordPress  
  • Working with Software partners to design, build and execute marketing initiatives – Microsoft; IBM; Board 
  • Set up and manage reporting and analysis to track/optimise marketing communications performance and communicate insights to the team 
  • Event strategy management, organising conferences, events and roundtables.  
  • Liaise with Digital Agency to support Marketing activities 
  • Manage and track marketing spend and remain within budget  
  • Work cohesively with the sales team to ensure that goals and brand message are aligned.  
  • Embrace the use of Microsoft Dynamics CRM and marketing data to ensure that campaigns are highly targeted and deliver to their ROI. 

Experience required:

  • Detailed knowledge of ClickDimensions or Core Motives or equivalent and Microsoft Dynamics CRM  
  • Knowledge of Adobe Suite including Photoshop, Illustrator, InDesign 
  • Marketing experience with a Software as a Service (SaaS) provider is desired. 
  • Knowledge of WordPress 
  • Understanding how to use print and digital channels to create effective marketing materials 
  • Experience in planning and executing events 
  • Used to working autonomously  
  • Access to the office near York 

In return and in addition to a competitive salary and comprehensive benefits package for this rewarding role, Simpson Associates commits to providing challenging, rewarding and friendly working environment and on-going professional development of technical and soft-skill levels.


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