In some industries, production costs are largely fixed and therefore maximising revenue is the main objective.  Many manufacturers use promotions directed to the end customers and/or retailers (dealers) in their distribution channels to increase sales and market share.

When the uncertainty in demand (market potential) is high, a customer rebate can be more profitable than the retailer incentive for the manufacturer.  By providing additional insights into the customer community, we can enable clear transparency of rebate awards to ensure allocations are driven by the profitable behavior of the recipients.

Simpson Associates offers first ever pan-European rebates solution, which view enables our clients to standardise and centralise the Customer Rebates process. This solution delivers clear and dynamic visibility of the impact of the rebates on the financial forecasts of the business.

"We now have a coherent process in place to allow us to capture and organise our rebates and therefore senior management have a clear view of our rebate liability Europe wide." Jane Pilkington, Finance & Process Manager.