Yamaha Selects Cognos

London, UK, October 3, 2005 - Yamaha Motor UK is set to go live with Cognos (Nasdaq: COGN; TSX: CSN) technology that will help it assess business performance across its entire UK network of over 400 specialist Motorcycle, Marine and Power Products dealers.

The solution, implemented by Cognos partner Simpson Associates in under three months, is based on Cognos' Business Intelligence tools, Cognos PowerPlay and Cognos Impromptu. It allows Yamaha business managers to analyse sales data from across its various business divisions generating weekly, monthly and quarterly reports into dealer and territory performance by transaction value, volume margin and product.

As a result, business managers and directors at Yamaha will now be able to quickly assess performance right across the company, rather than on a division-by-divisio basis as was previously the case.

By linking the Cognos solution directly with Yamaha's sales order system, Yamaha is now able to analyse data more effectively and in far more detail than before according to individual managers' needs - for example, sales and margin analysis by territory or division and sales by product or group.

"The main driver behind this technology investment was to give managers and directors across the company a more accurate picture of the day-to-day performance of the business," explained Nick Batchelor, Divisional Manager of Computer Services at Yamaha Motor UK. "The Cognos solution means we can produce regular reports into dealer and territory performance more quickly than before."

"Companies generate vast amounts of sales data and a common problem is being able to turn this into valuable information that can help the business and impact on the bottom line," said Graham Walter, vice-president of Cognos UK, Middle East and South Africa. "Cognos technology & Simpson's expertise opened up Yamaha's sales data enabling more accurate, faster and more relevant analysis than ever before."

About Yamaha Motor UK

Yamaha Motor UK is the official importer and distributor of Yamaha Motor products in the UK.

This diverse and exciting product range includes all styles of Motorcycle for both on and off-road riding and a full line-up of Scooters from 50 to 500cc in engine size.

The Marine product range includes Outboard Motors, Stern Drive Engines, WaveRunners (personal watercraft) and a full line-up of entry level boats including YAM Inflatables.

Our Power Products range includes ATVs (All Terrain Vehicles) for both Leisure and Utility use, Golf Cars and Generators.

With an authorised franchised dealer network of over 400 throughout the UK, the Yamaha products and brand image are well established. Yamaha's philosophy to create "Kando" - the highest levels of customer satisfaction and enjoyment when using a Yamaha product - is demonstrated not just in its innovative and technically challenging products but also in the service levels it offers throughout its dealer networks.