If you're an automotive vehicle dealer, you may be wondering how easy it might be to increase turnover via online advertising.

Just a couple of years ago, Auto Trader would have struggled to get access to such information. It had started a pilot website, which was going well, but the data it contained was inconsistent in format and therefore incapable of enabling any really useful analysis.

Working with Simpson Associates, Trader Media now have a robust, national database, which is opening up new markets both for Auto Trader and for the vehicle trade.